Text Intermission – Give a Shift

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I first met Robert Pandya when he was managing external relations for Polaris Industries – specifically for Indian Motorcycles. He’s been a passionate motorcyclist for decades and like many veterans of the industry, he sees that there are lots of concerns with the future of motorcycling. Unlike many, he’s putting in a tremendous amount of effort to figure out what can be done about it. Recently, he got a panel of industry professionals, magazine editors, enthusiasts, and other motorcycle folks together to discuss what the problems are and how we should tackle them.

The panel met for a couple of hours and the end result was a report on motorcycle sales, a summary of the discussion, and a full transcription of what everyone had to say. If you care about what the future of motorcycling will be like, you’re going to want to dedicate some time to this one.

To download the files, click on this link. There’s no quick solution, but there’s some interesting ideas that are worth internalizing and keeping in mind as you talk to non-riders or your riding friends. There’s a few obvious comments but in general I found it fascinating and I hope you enjoy going through this as much as I did!

Feel free to keep the discussion going below in the comments – I’d love to hear what you have to say about it as well.

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