Story Intermission – Vespa Resale Values in the New York Times

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Motorcycles don’t get enough coverage in mainstream publications, so I always enjoy reading stories about two-wheelers outside of the usual motorcycle mags and websites. Today, the New York Times had an article about how Vespa dominates when it comes to resale values: “Across all 24 classes of vehicles considered in the Resale Value Awards, average retention value for four-wheelers was 55.7 percent. For all Vespas it was 72.1 percent, according to data from J. D. Power, giving Vespa an edge by over 16 percentage points. With the exception of collectible vehicles, Vespa scooters hold their value better than anything else on the road, including other scooter and motorcycle brands.”

Why do you think that is? Click here for the full article.

Photo by Alessandro Bianchi/Reuters

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